2011 PROJECT ACTIVITIES IN MEXICO
In 2011, CEC sponsored several project meetings in Mexico
including:
Stakeholder Meetings (September –
Mexico City)
During the week of September 26, 2011 the CEC Project Team,
including Benjamin Teitelbaum, CEC and Navista, organized
a series of meetings in Mexico City designed to lay the foundation
for a larger meeting of automobile OEMs and their suppliers
to kick off the project in Mexico. The team met with project
stakeholders such as GM Mexico and Ford Mexico – major
automotive manufacturers; SEMARNAT and PROFEPA – government
agencies in Mexico with responsibility for the environment;
and Heritage Interactive Services, a service provider to the
automotive industry that has been an active participant in
the SP organization in the United States.
The project team provided an overview of the vision and objectives
for the project as well as received feedback from stakeholders
on organizational engagement and priority environmental sustainability
issues in Mexico that would be key to the development of a
value driven organization for the automotive supply chain
in Mexico.
As a result of the meetings, a small group Strategic Planning
Discussion was scheduled for November 17 at Ford Mexico’s
Headquarters in Mexico City and a broad project meeting of
OEMs and suppliers was scheduled for December 7, 2011 at GM
Mexico’s Headquarters in Mexico City. In addition, a
webinar to share information on voluntary environmental programs
for industry offered by the governments of Mexico, Canada
and the United States was proposed as a future objective for
the project.
Strategic Planning Discussion (November
– Mexico City)
On November 17, 2011 CEC sponsored a Strategic Planning Discussion
at Ford Mexico’s Headquarters in Mexico City to identify
opportunities to best support the CEC project in Mexico and
develop the foundation for the creation of an automotive industry
supply chain organization in Mexico, similar to the Suppliers
Partnership for the Environment (SP) in the United States.
The meeting included representatives from CEC, Chrysler Mexico,
Ford Mexico, GM Mexico and Navista.
The meeting included a discussion of SP including how it
was created, how it is organized, the activities the organization
is presently addressing and its successes. Participants discussed
activities that are currently underway in Mexico and identified
the unique activities that would improve environmental and
economic performance in the automotive supply chain and provide
value to participating organizations. It was agreed that water
efficiency and use, energy efficiency, and waste management
& resource creation are key issues impacting automotive
companies in Mexico that should be addressed by the new organization.
At the conclusion of the meeting, the participants had developed
a draft concept paper including a proposed Vision, Mission
and Key Issues to be addressed by a new supply chain organization
in Mexico to be presented by representatives of Chrysler,
Ford and GM and discussed at a December 7 project meeting
at GM’s Headquarters. It was agreed that the new organization
would be known in Mexico as Alianza Verde Automotriz, or AP
Mexico. An invitation letter was developed to suppliers of
each of the manufacturers, inviting the companies to participate
in the December 7 meeting to learn about the CEC project and
Alianza Verde Automotriz and discuss opportunities to improve
the environmental sustainability of the automotive supply
chain in Mexico.
Alianza Verde Automotriz - Roundtable Discussion
(December – Mexico City)
On December 7, 2011 the CEC sponsored a Roundtable Discussion
of Alianza Verde Automotriz (AP Mexico) at the Headquarters
of General Motors in Mexico City, Mexico. The meeting included
a diverse group of participants including representatives
of automotive OEMs, suppliers and government agencies in Mexico.
Pictured: Benjamin Teitelbaum, CEC; Luis
Lara, Ford Mexico; Evan Lloyd, CEC; Delia Rivas, Chrysler
Mexico; Arnulfo Berlanga, GM Mexico
The meeting provided an opportunity for automotive suppliers
in Mexico to learn about the CEC North American Automotive
Industry Project, the Suppliers Partnership for the Environment
(SP) organization in the United States and the opportunity
created by the CEC project to develop a new organization such
as AP Mexico that will address new, innovative and voluntary
environmental sustainability projects and activities for the
automotive supply chain in Mexico. Participants reviewed the
draft concept paper for the new AP Mexico organization that
had been circulated in advance of the meeting and discussed
environmental issues and opportunities for AP Mexico to address
in 2012.
At the close of the meeting, the participants agreed on the
following vision and mission for Alianza Verde Automotriz:
Vision: To be a private sector leadership
organization that will provide automobile original equipment
manufacturers and their suppliers the opportunity to address
new, innovative and voluntary environmental sustainability
projects and activities that will improve their environmental
performance while providing value throughout the automobile
supply chain in Mexico with the foster and support of the
Mexican Government.
Mission: Identify, develop, promote and
offer tools, as well as identify and foster synergies through
cooperation, providing competitive advantage through projects
and activities that will provide economic and environmental
value throughout the automobile supply chain for issues
identified by participants within Alianza Verde Automotriz.
In addition, the participants agreed that Work Groups would
be formed focused on three key issues in 2012. Each of the
Work Groups has planned to organize by conference call in
the first quarter of 2012 and develop Work Group program agendas
by June 2012.
The Three AP Mexico Work Groups for 2012 Will Be:
- Water Efficiency and Use
- Energy Efficiency
- Materials and Waste Management & Resource Creation
The next meeting of AP Mexico is planned to be organized
in the first quarter of 2012.
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